I'm a strategic content creator fluent in tech and the fine art of making people care. I turn complex concepts into stories people actually want to read—and maybe even click on.
Data is my compass, words are my weapons, and I've navigated tangles of highly matrixed enterprises without losing my mind (or missing my deadlines).
Core Expertise
🤖 AI-Enhanced Content Strategy
Expert in ChatGPT, Pega GenAI tools, and AI-driven workflows for scalable content creation and optimization.
🏢 Enterprise Software Marketing
Deep experience positioning complex B2B technology for Fortune 500 audiences across cloud, AI, and automation.
📊 Data-Driven Campaigns
Program management with budgets up to $200K, delivering measurable results through HubSpot, Google Analytics, and marketing automation.
🤝 Partner Ecosystem Strategy
Specialized in partner portal management, ecosystem messaging, and channel marketing for technology partnerships.
Featured Work
From thought leadership to partner enablement, here's how I translate complex technology into content that converts.
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Automotive Supply Chain Visibility Technology Enterprise Thought Leadership
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Demystifying Complexity in the Modern Workforce AI & Automation Positioning
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Manufacturing Modernization: Unlocking Actionable Insights White Paper Strategy
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IBM PartnerWorld Build Track Guide Partner Ecosystem Content
Background
B.A. Psychology & American Studies, University of Texas at Austin. Based in Austin, working with enterprise software companies globally.